Monetization of Creativity创意货币化
From my ten years of experience, I can definitely say that a photographer’s ability to take good pictures does not mean that he can make good money on them.
Why does this happen? It’s because at the present moment the market is saturated with this kind of creativity. Unfortunately, everyone who picks up a photo camera thinks of themselves as a photographer, without having created a single good picture. In 99 % of cases these photos are very similar to each other, which lead to their devaluation and the devaluation of creativity in general.
As of today, I can cite three types of photographers who, in my opinion, can make a decent living from their creativity.
The first ones take commercial photos for various organizations and enterprises. Photographers do not shoot people, but they shoot clothes, machines, furniture, fittings, food, real estate, and many other things. This is a quite hard work and you have to love this kind of work, so that after a couple of years of this kind of shooting you don’t burn out morally.
The second type of photographers is those who shoot weddings. This is a very nerve-racking and difficult job that requires constant training and years of practice. Wedding photographers often shoot corporate parties, children’s parties and other events. The disadvantages of this kind of work are working on weekends, working until late at night, and a lot of physical activity. This is a job for young and very active people.
The third type of photographers create individual author’s content and have their own distinctive style. There are very few such photographers. Because of this, with the right marketing strategy, their creativity will be valued quite high. Payment for one photo session with such photographer will be dozens of times higher than with other “stock” photographers.
But only a few out of millions of photographers have the ability and skill to find their niche, to create their own recognizable style and can express themselves in narrowly focused photography.
Everyone, who picks up a photo camera, decides what they want to be and how they want to make money. For many, it’s just a hobby and an opportunity to express themselves. For others, it’s their main livelihood.
In the next article I will tell you, my friends, about ways to monetize photography!
以我十年的经验，我可以肯定地说，一个摄影师能拍出好照片并不意味着他就能赚到很多钱。
为什么会出现这种情况？因为目前这种创意的市场已经饱和。不幸的是，每个拿起相机的人都认为自己是一名摄影师，却没有拍出一张好照片。在 99% 的情况下，这些照片彼此非常相似，这导致它们的贬值以及总体创造力的贬值。
截至今天，我可以列举三种类型的摄影师，在我看来，他们可以通过他们的创造力过上体面的生活。
第一批为各种组织和企业拍摄商业照片。摄影师不拍摄人物，但他们拍摄衣服、机器、家具、配件、食物、房地产和许多其他东西。这是一项相当艰苦的工作，你必须热爱这种工作，这样在进行几年的这种拍摄之后，你才不会在道德上精疲力竭。
第二类摄影师是拍摄婚礼的摄影师。这是一项非常伤脑筋和困难的工作，需要不断的培训和多年的实践。婚礼摄影师经常拍摄公司聚会、儿童聚会和其他活动。这种工作的缺点是周末加班，工作到深夜，体力活动量大。这是一项适合年轻人和非常活跃的人的工作。
第三类摄影师创作个人作者的内容，有自己独特的风格。这样的摄影师很少。正因为如此，只要采取正确的营销策略，他们的创造力就会受到相当高的重视。与此类摄影师拍摄一张照片的费用将比其他“库存”摄影师高出数十倍。
但在数以百万计的摄影师中，只有少数人有能力和技巧找到自己的定位，创造自己可识别的风格，并能在狭隘的摄影中表达自己。
每个拿起相机的人都会决定自己想成为什么以及如何赚钱。对于许多人来说，这只是一种爱好和表达自己的机会。对于其他人来说，这是他们的主要生计。
在下一篇文章中，我将告诉朋友们，关于通过摄影赚钱的方法！
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